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Letter From The Editor

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Coming together through community collaboration

First off, I want to send a shoutout to our residents for taking part in our second Best of YMM - Readers’ Choice program. Facilitated by an online nominating and voting process, we deemed the Best of YMM a huge success because we had over 7,000 responses come through.

We brought this program back after a one-year pause because we wanted to reignite community hype over the people doing remarkable things around us, even through the many challenges.

They are all deserving of the recognition, regardless of where they ranked, and we will continue to applaud and support their many efforts.

Thanks to our partners, Casman Group of Companies and the Tourism team at FMWBEDT (Fort McMurray Wood Buffalo Development & Tourism). They joined us to help us in this endeavour as they share the same united community focus. Both also understand that working together is how we grow, and partnerships are fundamental to improving business outcomes.

Our region’s business sector is full of similar collaborations: home-based businesses partnering with each other, community programs offered to unite entrepreneurs, and virtual workshops in place to connect expert panels to share their knowledge. All continue to develop through the pandemic, which you will learn more about in our Small Business Insider and Startup YMM special sections.

Within our publication house, we will also continue to implement collaboration. By including the YMM Parent Mini section in our regular editions, we are unifying both our magazine platforms to represent our voice well to our readers.

Check out the YMM Parent Cover Contest announcement as we’ve partnered with The Alley YMM to give away a family experience package and keep a lookout for the next edition, which will feature the 2021 Top 20 Under 20 recipients.


Dawn Booth
Your McMurray Magazine


Photo: One of the Best Backdrops in YMM - Dawson and Tessa Booth stand in front of a mural painted by Daniel Kirk and Ivan Ostanpenko in 2014. The mural can be found in the Beacon Hill neighbourhood at the pump house by Frank Lacroix Arena. Photo by Dawn Booth

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Dawn Booth is a local journalist and business owner of the communication service, Media Booth. Residing in Fort McMurray since 2007, Booth has been actively working in the Wood Buffalo region as a media and marketing expert. From her arrival to the city, until November 2010, she worked as the Special Features Editor at the Fort McMurray Today. In April 2011, she co-launched snapd Wood Buffalo and managed the publication for three years, until June 2014. In March 2014, she created Media Booth and is currently working with a wide-variety of clients in the business and nonprofit sectors throughout Alberta. Her passion for volunteering in the community has given her two civic awards from the Regional Municipality of Wood Buffalo. She has also received the title for the Fort McMurray Connect's Top 40 Under 40 and is one of Girls Inc. of Northern Alberta's 2014-2015 Women of Inspiration. A happy wife and loving mother to two young boys and a baby girl, Booth can be found easily at